Real-Time Shelf Intelligence Driving Retail Success for The Clorox Company

With a diverse portfolio that includes Clorox cleaning sprays, Pine-Sol, and bleach, Clorox’s Walmart team is tasked with managing complex modular resets, executing high-stakes product launches, and staying competitive across both brick-and-mortar and digital shelves. However, they face major visibility challenges:

• Real-time execution issues: In-store tests often span limited markets, and internal stakeholders require immediate updates—weeks before POS data becomes available.

• Inconsistent merchandising visibility: Category leads must track competitive placement, retail pricing, and shelf compliance without the time or resources to conduct nationwide store visits.

• Post-launch placement accuracy: New products are at risk of underperformance if placed poorly.  For example, in a recent launch a new bleach product landed on the bottom shelf in thousands of stores reducing shelf visibility and sales dramatically.

• Strategic shelf placement decisions: From optimizing Pine-Sol’s shelf elevation to validating the reclassification of cleaning Eraser Sponges into specialty sets, shelf intelligence has become foundational to both sales and category management strategy and success.

Clorox’s Walmart team integrated Storesight as a core tool across its sales and category functions—transforming how they manage execution, planning, and competitive analysis.

For Sales + Retail Execution:

• Leveraged Storesight to catch a critical pricing error during a 50-store wipes test—allowing the team to alert Walmart and resolve it to ensure proper test market efficacy.

• Validated shelf placement of a new bleach launch nationwide, revealing a split setup (top shelf vs. bottom) tied to a competitive product rollout. Storesight data highlighted the placement issue in real-time to allow for immediate shelf correction.

• Leveraged Storesight’s display filter and tagging tools to monitor Clorox’s presence in endcaps, promotional displays, and feature execution in real-time yielding significant improvements vs. prior promotional performance.

• Provided immediate retail visibility to cross-functional teams and to Walmart without requiring costly field visits.

For Category Management:

• Used Storesight to evaluate alternate shelf strategies such as the repositioning of Eraser Sponges from general cleaners to specialty cleaners based on real-world shelf adjacencies across multiple retailers yielding significant increases in brand awareness and sales.

• Assisted a major retailer to determine the optimal modular reset by showing how other retailers shelved private label products in proximity to national brands (e.g., Dollar General vs. WalMart) to drive strong total category performance.

• Provided photo-based validation of club store SKUs and pricing to optimize Walmart Sam’s Club strategy and category volume.

• Monitored new category entrants and assessed shelf performance via visual shelf gaps and in-stock issues.

Results

• Prevented invalid test data by correcting shelf pricing within two weeks—before any reporting would have flagged it—saving time and preserving the integrity of the test.

• Identified merchandising inconsistencies in over 3,000 stores using photo validation—leading to stronger recommendations for future launches.

• Strengthened modular arguments by visually documenting gains in shelf positioning (e.g., Pine-Sol moving up from the second-to-bottom shelf).

• Delivered strategic insights on competitive brands, private label placement, and category evolution to Walmart merchants, backed by real-time broad-based shelf imagery to identify how best to drive growth.

• Enabled national execution visibility for Clorox otherwise confined to Bentonville and regional store visits—making in-store performance determination a “desk job”.

From The Clorox Company Company:

On Visibility & Storesight's Core Value

“It’s really just about having a good grip on what the shelves are looking like.”

“It unlocked so much for us. It let us do store checks not just for Walmart, but for competitive retailers too.”

“It’s one of the most powerful tools we have to close the gap between what we expect to happen at the shelf—and what’s actually happening.”

On Test Execution

“We were running a wipes test in 50 stores. Storesight showed us the price was wrong in real time—before sales data could’ve even picked it up. Because of Storesight, we were able to catch the pricing error that would’ve invalidated our entire test. It wasn’t just a few stores. It was all 50. If we hadn’t caught it that week, we’d have lost a month of usable data.”

On Merchandising & Modular Planning

“We launched a new bleach SKU and it was placed on the bottom shelf. Storesight helped us validate that—then show how it varied across 1,800 stores.”

“We’re trying to make the shelf more shoppable. Storesight gives us the proof points we need to negotiate shelf placement.”

“As soon as a mod sets, we’re in Storesight looking for pictures to confirm: is our product where it should be?”