Event
No More Flying Blind: A Produce Industry Playbook for Retail Visibility
July 14, 2026
The fresh produce category has exploded from ~300 SKUs in the mid-90s to 3,000+ today. Retail buying has centralized. And getting to market costs thousands for store visits that only scratch the surface.
In this webinar, we sit down with produce industry veteran Ray Wowryk for a candid, practitioner-led conversation on how fresh brands can turn shelf data into better questions, stronger buyer conversations, and a real competitive edge.
What You'll Learn:
Why the visibility gap is getting wider and more expensive to ignore
How digital shelf intelligence has replaced the field agent model
Why data is a starting point, not an answer and what to do with it
How to turn what you see in store into ammunition for your next buyer meeting
Why adoption is a culture problem, not a technology proble
