Event

No More Flying Blind: A Produce Industry Playbook for Retail Visibility

July 14, 2026

No More Flying Blind: A Produce Industry Playbook for Retail Visibility

The fresh produce category has exploded from ~300 SKUs in the mid-90s to 3,000+ today. Retail buying has centralized. And getting to market costs thousands for store visits that only scratch the surface.

In this webinar, we sit down with produce industry veteran Ray Wowryk for a candid, practitioner-led conversation on how fresh brands can turn shelf data into better questions, stronger buyer conversations, and a real competitive edge.