Lawn & Garden Survey: Insight into 500 Homeowners’ Purchases and Preferences [FREE REPORT]

Ah, spring. The birds are chirping, the bees are buzzing, and the flowers are ablaze in their colorful radiance. Of course, there’s at least one other common springtime spectacle: Homeowners lining up at stores to purchase lawn fertilizer, insect killer, mulch, and other do-it-yourself lawn and garden products. Through its mobile app, and the combined power of mobile technology and crowdsourcing, Field Agent recently visited over 500 locations across the country to learn about the lawn/garden attitudes, behaviors, and purchases of homeowners. In so doing, we were able to draw interesting comparisons between homeowners in different parts of the country. Download our free report, pour a glass of lemonade, and enjoy these informative and interesting results.      

This is not your garden variety survey. OK, well, actually it is.

You see, we surveyed homeowners at over 500 widely-dispersed locations throughout the country to learn about their attitudes and behaviors as they shop lawn and garden products this spring.

Regional Differences

And because spring—the timing of its arrival; its intensity—varies from place to place, we decided to survey 100 or more locations in five different regions: Northeast, Southeast, Midwest, Southwest, and West. This allowed us to draw important behavioral and purchase comparisons between homeowners in different parts of the country.

By way of example:

• This spring, survey respondents in the Northeast United States reported they will plant/lay grass at 144% of the national average. Compare this to homeowners in the Southwest, whose responses show they will plant/lay grass at only 68% of the average.

  Southeasterners (125% of national average), Northeasterners (124%), and Midwesterners (117%) in our survey said they are in the mood to mulch this spring. Westerners? At only 58% of the average…not so much.

  In our survey, homeowners in the Midwest said they’ll spend 143% of the national average on plants and flowers this spring. By contrast, Westerners will spend 78% and Southwesterners 77% of the overall average.

  Purchases, Dislikes and Weather Patterns

  Additionally, the full report contains interesting and informative information on several other lawn and garden topics:

  • What matters most to homeowners as they plan and make purchases to improve their lawns and gardens? In other words, what are their top lawn and garden objectives?

    What do homeowners across the country most dislike about shopping for lawn and garden supplies?

    Have regional weather patterns influenced how eager Americans are to get in their lawns and gardens this year…or how much they plan to spend on lawn and garden purchases?

    And because Field Agent actually went on-location to over 500 homes in 47 different states, you’ll also have the opportunity to meet some of our agents…and, while you’re at it, admire their lawns and gardens.

    See Also: How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER]

  • What matters most to homeowners as they plan and make purchases to improve their lawns and gardens? In other words, what are their top lawn and garden objectives?

    What do homeowners across the country most dislike about shopping for lawn and garden supplies?

    Have regional weather patterns influenced how eager Americans are to get in their lawns and gardens this year…or how much they plan to spend on lawn and garden purchases?

    And because Field Agent actually went on-location to over 500 homes in 47 different states, you’ll also have the opportunity to meet some of our agents…and, while you’re at it, admire their lawns and gardens.

    See Also: How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER]

• This spring, survey respondents in the Northeast United States reported they will plant/lay grass at 144% of the national average. Compare this to homeowners in the Southwest, whose responses show they will plant/lay grass at only 68% of the average.

  Southeasterners (125% of national average), Northeasterners (124%), and Midwesterners (117%) in our survey said they are in the mood to mulch this spring. Westerners? At only 58% of the average…not so much.

  In our survey, homeowners in the Midwest said they’ll spend 143% of the national average on plants and flowers this spring. By contrast, Westerners will spend 78% and Southwesterners 77% of the overall average.

  Purchases, Dislikes and Weather Patterns

  Additionally, the full report contains interesting and informative information on several other lawn and garden topics:

  • What matters most to homeowners as they plan and make purchases to improve their lawns and gardens? In other words, what are their top lawn and garden objectives?

    What do homeowners across the country most dislike about shopping for lawn and garden supplies?

    Have regional weather patterns influenced how eager Americans are to get in their lawns and gardens this year…or how much they plan to spend on lawn and garden purchases?

    And because Field Agent actually went on-location to over 500 homes in 47 different states, you’ll also have the opportunity to meet some of our agents…and, while you’re at it, admire their lawns and gardens.

    See Also: How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER]

  • What matters most to homeowners as they plan and make purchases to improve their lawns and gardens? In other words, what are their top lawn and garden objectives?

    What do homeowners across the country most dislike about shopping for lawn and garden supplies?

    Have regional weather patterns influenced how eager Americans are to get in their lawns and gardens this year…or how much they plan to spend on lawn and garden purchases?

    And because Field Agent actually went on-location to over 500 homes in 47 different states, you’ll also have the opportunity to meet some of our agents…and, while you’re at it, admire their lawns and gardens.

    See Also: How 'Cord-Cutting' Millennials are Changing TV Forever [WHITEPAPER]