Article
In the Bag: How RIND Racked Up New Customers [Case Study]
Field Agent
July 22, 2021
Questions naturally arise for any brand expanding into new markets and stores...
What's the best way to drive first purchase with a new set of shoppers?
What will customers in this new market think of my product?
How do I generate word of mouth to encourage future sales?
How do I even know my product is on store shelves?
They're questions Ben Cohn, co-founder of RIND Snacks, remembers well. "As our products became available at a new range of retailers across the country, we were looking for a way to sell at-retail to new people and check up on in-store availability,” Cohn recalled.
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The challenge was real.
Cohn needed a simple, cost-effective, "local" method for driving trial, understanding shopper sentiment, verifying on-shelf availability, and generating positive word of mouth.
Enter Digital Demo.
Cohn simply logged on to the Field Agent retail-solutions platform, selected the Digital Demo product, and within minutes launched a campaign targeting specific, new markets.
In a matter of days, customers were visiting stores across the country to purchase RIND products and check on-shelf availability. Sales and OSA—completely on-demand.
And the Digital Demo didn't stop there. RIND also received...
High-quality, customer-generated, online content
Positive word-of-mouth
Repurchase tracking
One solution; multiple benefits. Fast, easy, local, affordable.
That's Digital Demo.
Download the case study, "In the Bag: How RIND Racked Up New Customers," to learn more about Digital Demo and to see actual results from RIND's successful campaign.
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High-quality, customer-generated, online content
Positive word-of-mouth
Repurchase tracking
One solution; multiple benefits. Fast, easy, local, affordable.
That's Digital Demo.
Download the case study, "In the Bag: How RIND Racked Up New Customers," to learn more about Digital Demo and to see actual results from RIND's successful campaign.
\n
What's the best way to drive first purchase with a new set of shoppers?
What will customers in this new market think of my product?
How do I generate word of mouth to encourage future sales?
How do I even know my product is on store shelves?
They're questions Ben Cohn, co-founder of RIND Snacks, remembers well. "As our products became available at a new range of retailers across the country, we were looking for a way to sell at-retail to new people and check up on in-store availability,” Cohn recalled.
\n
The challenge was real.
Cohn needed a simple, cost-effective, "local" method for driving trial, understanding shopper sentiment, verifying on-shelf availability, and generating positive word of mouth.
Enter Digital Demo.
Cohn simply logged on to the Field Agent retail-solutions platform, selected the Digital Demo product, and within minutes launched a campaign targeting specific, new markets.
In a matter of days, customers were visiting stores across the country to purchase RIND products and check on-shelf availability. Sales and OSA—completely on-demand.
And the Digital Demo didn't stop there. RIND also received...
High-quality, customer-generated, online content
Positive word-of-mouth
Repurchase tracking
One solution; multiple benefits. Fast, easy, local, affordable.
That's Digital Demo.
Download the case study, "In the Bag: How RIND Racked Up New Customers," to learn more about Digital Demo and to see actual results from RIND's successful campaign.
\n
High-quality, customer-generated, online content
Positive word-of-mouth
Repurchase tracking
One solution; multiple benefits. Fast, easy, local, affordable.
That's Digital Demo.
Download the case study, "In the Bag: How RIND Racked Up New Customers," to learn more about Digital Demo and to see actual results from RIND's successful campaign.
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