Halftime Results: Which Brands are Winning Football Tailgaters?

It's "halftime" of the college football season! Every Saturday over the first eight weeks of the college football season, Field Agent went on-location with a handful of tailgating parties. Our purpose was, and will be throughout the season, to determine the brands and products fans purchase for tailgating parties. Here’s a glance at the halftime scoreboard, and be sure to watch the video highlights.

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The halftime results below were obtained from an in-the-moment survey of 54 different tailgating parties at 54 different game day venues across the country (see map). Unlike traditional surveys, which rely on respondents' memories, in-the-moment mobile surveys collect information and insights as respondents are "in the act." In this case, in the act of tailgating. By eliminating memory fade, responses are much more accurate. 

Percentages in the graphic represent the proportion of tailgating parties serving the specified brands/products. 

It's Game Day!\n\n

While surveying tailgaters over the first eight weeks of college football (compare the halftime results to the 1st Quarter), we also asked them to video their food and beverage spreads. Here are some halftime video highlights.