Article
How Walmart--Yes, Walmart--Created A Cottage Industry Of Small-Town Retail Innovators
Field Agent
June 27, 2012
We're excited to be featured on Fast Company today alongside some other great companies in Northwest Arkansas.
"A company called Field Agent, turns smart-phone-wielding shoppers into retail intelligence-gatherers. As they move through stores, these “Agents” (shoppers who get paid for their efforts) can photograph displays, scan bar codes and offer opinions on everything from how clean a store is to whether its products are displayed right. In aggregate, this information can tell a company like Walmart how its stores are performing, without having to sending an auditor to all 3,700 of them.\n This is a big business for retailers and suppliers who are invested in every detail of your shopping experience, right down to the “planogram compliance”.