Innovation Reigns Supreme in Grocery E-commerce Industry

There are many companies that are trying to introduce innovative grocery e-commerce services, but four have been gaining most of the attention: Walmart, Jet.com (a subsidiary of Walmart), Target and Amazon. According to a survey from Field Agent, one quarter of shoppers prefer Walmart.com for buying fresh foods, over Target.com, Amazon and Jet.com. Jet.com was the most popular for packaged foods at 44%, followed by Walmart.com at 30%, Amazon.com at 25% and Target.com at 18%.