Maximizing 2025’s Trending Holiday Alcoholic Beverage Displays

Adult bev companies are capitalizing on the idea that bar and restaurant patrons are attempting to recreate and continue celebrating with the same alcohol at home during the 2025 holiday season. NeilsenIQ has coined this the “Halo Effect,” and share that an astounding “61% of consumers who drink at home have made an in-store purchase of a brand they first tried in a bar or restaurant, and 68% agree they are more likely to seek new brands they like out in stores.”

For beer, wine, and spirit brands, this means that retail execution, especially during the holidays, is paramount. We decided to dive deeper into the Storesight platform to see what packaging and displays these bev companies are using to catch the customers’ eyes during this year’s holiday at retail. All images were captured from real shoppers in the last week.

Pairing Christmas Trees and CPG

Whether it’s a tree made of plastic branches or a carboard cutout, a major trend this year is to stack the beverages around the base of the Christmas tree like presents.

La Marca Prosecco and Kendall-Jackson Wine have their products artfully stacked underneath flocked firs. Heineken Light Beer and Big Sipz Premixed Cocktails are crafted to be part of the cardboard display.

Bows and Ribbons Catch Shoppers’ Attention

Festive red, green, and white bows around the necks of wine bottles or printed ribbons on display materials both signify a refreshed packaging design, but also a potential new product. In our heatmap analysis, this bright splash of color and contrasting shape catches the shopper’s eye.

Markdowns

Limited time offers (LTOs) for the holidays help seal the deal when it comes to getting products in cart. Bold signage with bright color and clear, sans serif font clearly indicates to the shopper that it’s worth noticing for that potential percent off.

Santa-Sized Displays

Whether local grocery or club, large 4x4 and pallet displays are taking over. Action alley is worth the investment during the holiday season, with many adult beverage displays taking over this high traffic area. Companies will leverage a split endcap to showcase multiple products that pair well together—no pun intended.

A great example of this is seen in the Publix stores in the Southeast. Corona Extra Beer, Josh Cellars Wine, La Marca Prosecco, and Carr’s Crackers created a split display to drive additional visibility without footing the full cost of the endcap promo.

Many of our shoppers also captured the Corona freestanding display in BJ’s Wholesale Club with the palm tree in the center, which is a nod to their iconic branding and yearly TV commercial spot with the lit palm tree.

Holiday Messaging

A very popular display option this year is the shelf blade with positive holiday messaging. Language like “Making Holiday Moments Pop!” (Cook’s Mimosa) or “Share Great Taste This Holiday” (Meiomi Pinot Noir) encapsulate these shelf talkers.

Storesight shoppers have also captured numerous examples of adult bev companies utilizing the Display-Ready Tray (DRT) real estate to speak to the holiday season. Specifically in Club where their product will stay on pallet, wines in gift-ready boxes have additional “Perfect Gift!” wording.

Make the Most of Your Bev’s Holiday Display

Executing displays, especially costly spots during the holiday season, takes months of planning and flawless retail execution to see a significant return.

Storesight’s always-on platform utilizes millions of shoppers to help you see how your product is being shown on shelf and displays around the country. Ensure your brand’s additional holiday efforts, including major retail displays, are worth the effort. Take a look around the platform for free or talk to our sales team to set up time in 2026 to keep an eye on your brand (and your competitors) all year round.