Turning Shelf Measurement into Daily Execution at Danone

You can have the best product, the best price, and the best advertising, but still lose at the shelf. Because the shelf is the only place where shoppers vote with their wallets. That’s why Share of Shelf matters, but too often the metric is inconsistent, debated, and hard to scale. On Thursday, February 12 at 11:00 CT, Director of Category Leadership Rob Ahern explains how Danone U.S. partnered with Storesight to standardize Share of Shelf and deliver clear, scalable visibility with continuous AI-powered shelf intelligence.

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