From Guesswork to Ground Truth | P2PI Webinar

Are fragmented audits and subjective data hurting your "Share of Shelf" (SoS) strategy? Traditional methods are broken, causing misaligned CPG teams and low data trust with retailers. It's time to move from guesswork to ground truth.

On Tuesday, Nov. 4, at 11 a.m. EST, we took an exclusive look at a programmatic, AI-driven approach to SoS. We learned how automation creates a standardized, always-on metric that is scalable and unbiased. Above all, we looked at how real-time shelf visibility builds data trust, powers stronger in-store experiences, and aligns brands and retailers on one version of the truth.

Featuring experts Bram Warshafsky (Storesight) & Lisa Johnston (P2PI).