Article
2018 Back-to-School Report: 1,001 Moms Surveyed about BTS Shopping
Field Agent
May 30, 2018
Yes, students and teachers may be embarking on their hard-earned summer breaks, but many retailers and brands are already feverishly preparing for the upcoming back-to-school shopping season.
Which is why Field Agent always publishes its back-to-school report in May, giving companies plenty of time to use the insights as they prepare for BTS shoppers.
After all, with sales reaching $30 billion last year, $84 billion if you include back-to-college spending, Back-to-School is a red-letter, make-or-break season for many retailers and CPG companies.
As in years past, our 2018 BTS report is based on a crowdsourced sample of 1,001 K-12 moms.
The survey asked a wide range of questions, including:
What BTS purchases do families plan to make to prepare for the 2018-19 school year?
What are the top online and brick-and-mortar retailers for BTS supplies?
Where will families purchase their back-to-school attire and footwear this year?
How much BTS shopping will take place online?
What role will omnichannel services—like in-store and curbside pickup—play this BTS season?
What will packed lunches contain in the new school year?
What are moms’ top frustrations with BTS shopping?
Field Agent's 2018 Back-to-School Report is chock full of insights to help retailers and brands make the grade with BTS shoppers this year. Download your free copy today!
What BTS purchases do families plan to make to prepare for the 2018-19 school year?
What are the top online and brick-and-mortar retailers for BTS supplies?
Where will families purchase their back-to-school attire and footwear this year?
How much BTS shopping will take place online?
What role will omnichannel services—like in-store and curbside pickup—play this BTS season?
What will packed lunches contain in the new school year?
What are moms’ top frustrations with BTS shopping?
Field Agent's 2018 Back-to-School Report is chock full of insights to help retailers and brands make the grade with BTS shoppers this year. Download your free copy today!
