Storesight's Share of Shelf with CEO Ty Kasperbauer

The “moment of truth." When your shopper is choosing your product on the shelf.

It's here that up to 75% of shopper decisions are made.

In this video, CEO of Storesight, Ty Kasperbauer, explains how Storeight’s Share of Shelf platform delivers the industry’s deepest, most continuous shelf intelligence, helping CPG leaders drive measurable sales lift, reduce out-of-stocks, and strengthen buyer meetings with objective proof. Watch to see how real-time shelf insights can transform retail execution into a competitive advantage.

Transcript

The moment of truth for your brand happens at the shelf, where up to 75% of shopper decisions are made face to face with your product.

Storeight’s Share of Shelf platform empowers brands to win at the shelf, offering the industry’s deepest coverage and highest data quality. With intelligence from over six million shelf and display images captured annually across more than 50,000 retail locations, representing 80% of U.S. market coverage, there’s no mystery to the shelf mission.

CPG leaders know that making the business case to drive share of shelf gains is a requirement to achieving sales and market share goals. Despite this importance, today’s practices for analyzing share of shelf are incomplete, expensive, and often obsolete the moment they’re delivered. They lack true scale and miss the critical dynamics driving sales, category share, and promotional ROI, leaving you with outdated anecdotes instead of objective facts. This poor data undermines confidence in buyer meetings, opens the door to competitive threats, and leaves execution gaps that cost millions.

Storeight delivers the most comprehensive and continuous shelf intelligence in the industry, covering over 80% of ACV, scanning more than 480 categories and 5,000 brands across more than 50,000 retail locations. The platform enables you to move from static, episodic audits to a live stream of shelf insights serving as the definitive source of in-store truth. Share of Shelf acts as your retail execution instrumentation, capturing the impact of your programs and initiatives while enabling you to keep a constant eye on competitor movements. You can analyze data by brand, manufacturer, facing, linear space, or planogram, all supercharged with time travel functionality so you not only see today’s truth but also what has changed over time.

Your live share of shelf performance is available 24/7 through intuitive dashboards providing frictionless access to continuous and actionable shelf intelligence for your entire team. The platform delivers high-impact shelf intelligence at a fraction of the investment and hassle associated with traditional methods, and subscriptions provide unlimited licenses so your entire organization can rally around this in-store source of truth.

Storeight enables measurable action driving sales and market share, as optimized share of shelf consistently delivers 5–15% average sales lift, with aggressive execution yielding up to 18% growth in high-opportunity categories. Major CPG brands have recovered millions in annual sales and reduced out-of-stocks by up to 63% through precise shelf rebalancing. Integrated shelf and promotion strategies lift trade spend ROI by 5–15% while minimizing wasted spend and driving measurable returns.

Want to amplify your selling stories and retail buyer meetings? Share of Shelf visuals and analytics transform buyer discussions by showing live campaign execution, shelf consistency, promotions, and placement with hard evidence, not anecdotes.

Win the moment of truth—Storeight delivers easy access to the deepest and most actionable shelf intelligence, empowering CPG and retail leaders to gain a decisive edge.