First Purchase in an Omnichannel World

Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online. In this presentation, Field Agent CEO Rick West will describe how today’s brands can incentivize shoppers to make “first purchases” and, in turn, use these real customer experiences to create demand for new products online. West will show how leading brands are rethinking costly, imprecise methods for generating new-product trial and purchase, choosing instead to meet today’s omni-channel shoppers exactly where they are.

Read the full article here: https://consumergoods.com/first-purchase-omnichannel-world

Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online. In this presentation, Field Agent CEO Rick West will describe how today’s brands can incentivize shoppers to make “first purchases” and, in turn, use these real customer experiences to create demand for new products online. West will show how leading brands are rethinking costly, imprecise methods for generating new-product trial and purchase, choosing instead to meet today’s omni-channel shoppers exactly where they are.

Read the full article here: https://consumergoods.com/first-purchase-omnichannel-world