Article
Making Sense of Lidl, Amazon, & the Emerging Retail Environment
Field Agent
January 17, 2018
It’s a topsy-turvy retail industry out there. To say the least.
Walmart is quickly going digital
Amazon’s invading brick-and-mortar
Omnichannel is all the rage
Grocers are slashing prices
And...wait for it: Lidl is coming
Today, retailers find themselves in the throes of significant change.
It's truly a watershed moment for many companies.
How to Make Sense of Change in the Retail Industry
In this emerging competitive environment, the spoils will of course go to those retailers, CPG companies, and agencies with the best information—where “best” is a function of accuracy, speed, and affordability.
All three.
As existing competitors pivot and new competitors surface, it’ll become increasingly important to answer basic questions about in-store products—accurately, quickly, and affordably.
Questions like:
What products are available…
Inside what stores…
At what prices…
In what positions on store shelves?
In short: to stay in the know about stores and the products they’re selling.
Retail-auditing firm Field Agent specializes in answering questions like these. We combine crowdsourcing and smartphone technology to capture photos, video, and all sorts of fast, affordable insights from inside stores.
Case Study: Auditing Prices & On-Shelf Availability
For the past eight weeks, Field Agent has audited prices and on-shelf availability inside 41 Walmart Supercenters across the country. We instructed agents to collect information on a basket of 11 popular goods*.
*Bumble Bee Tuna, Duke’s Mayonnaise, Honey Nut Cheerios, Jiffy Corn Muffin Mix, Milk, Mott’s Apple Juice, Pop Tarts, Swanson Chicken Broth, Tide Detergent
In all, this effort consisted of 328 store audits and 3,608 product audits.
The culminating report is available below. Inside we demonstrate how mobile audits help companies make sense of an ever-changing retail environment—accurately, quickly, and affordably.
[Insert Report]
Instant Visibility in Stores Everywhere
As the report above demonstrates, mobile audits offer companies instant visibility inside stores everywhere.
So when competitors make their moves, you have a ready resource for understanding the retail-level consequences: Accurate, fast, affordable Mobile Audits.
Download our infographic to see how Mobile Audits work.
What products are available…
Inside what stores…
At what prices…
In what positions on store shelves?
In short: to stay in the know about stores and the products they’re selling.
Retail-auditing firm Field Agent specializes in answering questions like these. We combine crowdsourcing and smartphone technology to capture photos, video, and all sorts of fast, affordable insights from inside stores.
Case Study: Auditing Prices & On-Shelf Availability
For the past eight weeks, Field Agent has audited prices and on-shelf availability inside 41 Walmart Supercenters across the country. We instructed agents to collect information on a basket of 11 popular goods*.
*Bumble Bee Tuna, Duke’s Mayonnaise, Honey Nut Cheerios, Jiffy Corn Muffin Mix, Milk, Mott’s Apple Juice, Pop Tarts, Swanson Chicken Broth, Tide Detergent
In all, this effort consisted of 328 store audits and 3,608 product audits.
The culminating report is available below. Inside we demonstrate how mobile audits help companies make sense of an ever-changing retail environment—accurately, quickly, and affordably.
[Insert Report]
Instant Visibility in Stores Everywhere
As the report above demonstrates, mobile audits offer companies instant visibility inside stores everywhere.
So when competitors make their moves, you have a ready resource for understanding the retail-level consequences: Accurate, fast, affordable Mobile Audits.
Download our infographic to see how Mobile Audits work.
Walmart is quickly going digital
Amazon’s invading brick-and-mortar
Omnichannel is all the rage
Grocers are slashing prices
And...wait for it: Lidl is coming
Today, retailers find themselves in the throes of significant change.
It's truly a watershed moment for many companies.
How to Make Sense of Change in the Retail Industry
In this emerging competitive environment, the spoils will of course go to those retailers, CPG companies, and agencies with the best information—where “best” is a function of accuracy, speed, and affordability.
All three.
As existing competitors pivot and new competitors surface, it’ll become increasingly important to answer basic questions about in-store products—accurately, quickly, and affordably.
Questions like:
What products are available…
Inside what stores…
At what prices…
In what positions on store shelves?
In short: to stay in the know about stores and the products they’re selling.
Retail-auditing firm Field Agent specializes in answering questions like these. We combine crowdsourcing and smartphone technology to capture photos, video, and all sorts of fast, affordable insights from inside stores.
Case Study: Auditing Prices & On-Shelf Availability
For the past eight weeks, Field Agent has audited prices and on-shelf availability inside 41 Walmart Supercenters across the country. We instructed agents to collect information on a basket of 11 popular goods*.
*Bumble Bee Tuna, Duke’s Mayonnaise, Honey Nut Cheerios, Jiffy Corn Muffin Mix, Milk, Mott’s Apple Juice, Pop Tarts, Swanson Chicken Broth, Tide Detergent
In all, this effort consisted of 328 store audits and 3,608 product audits.
The culminating report is available below. Inside we demonstrate how mobile audits help companies make sense of an ever-changing retail environment—accurately, quickly, and affordably.
[Insert Report]
Instant Visibility in Stores Everywhere
As the report above demonstrates, mobile audits offer companies instant visibility inside stores everywhere.
So when competitors make their moves, you have a ready resource for understanding the retail-level consequences: Accurate, fast, affordable Mobile Audits.
Download our infographic to see how Mobile Audits work.
What products are available…
Inside what stores…
At what prices…
In what positions on store shelves?
In short: to stay in the know about stores and the products they’re selling.
Retail-auditing firm Field Agent specializes in answering questions like these. We combine crowdsourcing and smartphone technology to capture photos, video, and all sorts of fast, affordable insights from inside stores.
Case Study: Auditing Prices & On-Shelf Availability
For the past eight weeks, Field Agent has audited prices and on-shelf availability inside 41 Walmart Supercenters across the country. We instructed agents to collect information on a basket of 11 popular goods*.
*Bumble Bee Tuna, Duke’s Mayonnaise, Honey Nut Cheerios, Jiffy Corn Muffin Mix, Milk, Mott’s Apple Juice, Pop Tarts, Swanson Chicken Broth, Tide Detergent
In all, this effort consisted of 328 store audits and 3,608 product audits.
The culminating report is available below. Inside we demonstrate how mobile audits help companies make sense of an ever-changing retail environment—accurately, quickly, and affordably.
[Insert Report]
Instant Visibility in Stores Everywhere
As the report above demonstrates, mobile audits offer companies instant visibility inside stores everywhere.
So when competitors make their moves, you have a ready resource for understanding the retail-level consequences: Accurate, fast, affordable Mobile Audits.
Download our infographic to see how Mobile Audits work.
