Takeaways from the Field: Experts Share 5 Lessons from Brand New World

No Field Agent report has reached the 500-download mark as rapidly as “Brand New World: Exploring the Critical Issues Facing Today’s Brands.”

Thank you readers! Truly.

Encompassing more than 13,000 unique survey responses, as well as 460 audit and “buy and try” responses, “Brand New World” examines several issues shaping the contemporary branding landscape, including shoppers’ attitudes toward private labels, name brands, and “off-brander” retail operations like Aldi.

We believe the report’s popularity speaks to both the significance and timeliness of the subject.

But what do the experts say?

Takeaways from the Field

Field Agent invited two seasoned thought leaders—one a private-labeling expert and the other a CPG brand veteran—to share their takeaways from the report.

Christopher Durham, blah blah blah, is a blah blah blah. He speaks, writes, blah blah blah.

Our other expert, Field Agent CEO Rick West, is a blah-year veteran of the CPG industry…blah blah blah.

So, then, what are some of the key takeaways from “Brand New World”? What does the report tell us about the real world of retail?

We’ll defer to the experts. 

Brand New World: 5 Lessons Learned

Lesson #1