2021 in Retail: 4 Leaders Share New Year Lessons and Predictions

December 31st marked the end of a year that upended norms and plans for individuals, organizations, and companies.

Especially in retail.

A shifting economy, combined with soaring unemployment, meant that shoppers kept a tighter grip on their wallets. And pandemic concerns led to dramatic shifts in shopper habits.

As we reflect on a challenging year, and look forward to the opportunities of 2021, we asked four Field Agent leaders to share their thoughts on the lessons learned by retailers and CPG brands in 2020, and the changes to come in the industry.

Lesly: "In 2020, everyone learned that just-in-time inventory doesn't work during a pandemic! Shelves were bare for weeks after the initial onset of the crisis and some brands have only recently recovered. Brands also got creative as they faced labor and material shortages. We saw hand sanitizer in vodka bottles and people making their own disinfectant wipes out of paper towels (if they could get them).

Increasingly, it is critical for brands to be available across multiple channels. Online shopping and home delivery is not going to slow down.  It'll be interesting to see if pack sizes and other item attributes change to encourage more frequent purchases."

Case Study: How One Brand Boosted Its Online Ratings and Reviews

Key Takeaways

• From supply chain to sampling, flexibility and creativity are more important than ever.

  As people diversify their shopping habits, accessibility across multiple channels is increasingly necessary to succeed.

  Unpredictability is our reality, and companies need effective shopper marketing to keep a close eye on how their customers are behaving.

  These leaders tell a clear story for the industry: innovate, innovate, innovate. As the world changes, nothing should be taken for granted, and companies that find new ways to deliver products and engage customers will come out on top.

  Are you looking to innovate? Maybe your demo or sampling program just isn't cutting it during the pandemic. Maybe you're struggling to win authentic reviews as you sell your product online. Or maybe you simply need a better look at how shoppers are engaging with your brand.

  Wherever you're looking to innovate, the Field Agent platform has the tools you need to win at retail. Learn how below!

• From supply chain to sampling, flexibility and creativity are more important than ever.

  As people diversify their shopping habits, accessibility across multiple channels is increasingly necessary to succeed.

  Unpredictability is our reality, and companies need effective shopper marketing to keep a close eye on how their customers are behaving.

  These leaders tell a clear story for the industry: innovate, innovate, innovate. As the world changes, nothing should be taken for granted, and companies that find new ways to deliver products and engage customers will come out on top.

  Are you looking to innovate? Maybe your demo or sampling program just isn't cutting it during the pandemic. Maybe you're struggling to win authentic reviews as you sell your product online. Or maybe you simply need a better look at how shoppers are engaging with your brand.

  Wherever you're looking to innovate, the Field Agent platform has the tools you need to win at retail. Learn how below!